MKTG Essay Example | Topics and Well Written Essays - 500 words - 10

MKTG - Essay Example This affiliation is situated in the United States however in addition to the fact that it has individuals in this nation, yet it likewise has individuals in another forty eight nations and huge numbers of these are the absolute biggest organizations and philanthropic associations on the planet. Direct Marketing Association’s work isn't just done at a neighborhood level, its advertising efforts are likewise done at a territorial, national, and universal level and this is one reason that this affiliation is one of the best of its sort around the world. The demonstrable skill of its staff empowers it to contend viably against different affiliations and truth be told, it gives it an edge over them. The degree of its rival relationship in the advertising industry just assists with demonstrating the top nature of work that is done at Direct Marketing. This is an affiliation, which any skilled association on the planet would seek to join; this is on the grounds that it would be an assurance of its accomplishment in the present and what's to come. Showcasing Pilgrim was built up as a site where advertising experts might secure positions that they needed in promoting organizations. This website has throughout the years since its establishing got one of the most well known promoting work sheets on the web. Since it is a main site in showcasing, this is the place most organizations and different establishments go to when they have to obtain individuals in advertising and scholastics in a similar field. The Marketing Pilgrim site guarantees that its customers keep awake to date with the present promoting information, preparing, and devices, which not just empower them to prevail in their professions, yet additionally encourages them get data of significant worth and advantageous associations. This site constantly advances and creates as indicated by the adjustments in the showcasing scene on the planet and it does this for helping its customers keep up to speed of things with the goal that they don't lose any chances if there are any

International business in the globalization process Essay

Universal business in the globalization procedure - Essay Example This implies these worldwide monsters are prepared to care for the cultural perspectives since they have seen how things work inside their own separate regions. A case of such a worldwide goliath is Shell which has reserved corporate social duty battles inside the fields of training and strengthening to the entrepreneurs everywhere throughout the world (Daniels, Radebaugh, Sullivan, 2011). The not exactly mindful organizations could be given something worth mulling over since these worldwide goliaths are playing large inside the corporate social obligation domains and request consolation inside their own positions. They could discover new available resources to go out there and achieve a critical distinction inside the lives of the individuals, much the same as the worldwide mammoths that have contributed intensely inside the corporate social obligation endeavors. Fundamentally, the pretended by the significant organizations these days is of enormous impact and ought to be treated as such in light of the fact that this typifies the premise of a critical change in the occasions to follow. References Daniels, Radebaugh, Sullivan., 2011. Universal Business Environments and Operations, Prentice Hall.

Innovation Management with MindMeister and OnePoint

Innovation Management with MindMeister and OnePoint This is a guest post by Gerald Aquila, CEO of our strategic partner OnePoint 360 ° Enterprise Project Management. Here he discusses the values and benefits of using MindMeister together with OnePoint Project as a complete Innovation Management process. In order to remain competitive, you or your company must consistently be on the lookout for new opportunities. Where are your new ideas coming from? Do you have a process in place to collect, analyze, and realize these ideas? Mind mapping at its core is a graphic representation of thoughts and ideas. Based on the nature of its use and positive output, mind mapping is a method ideally suited for today’s innovation management process. At the front end of the innovation management process strategic goals must be formulated and divided into focus areas. Once focus areas are defined, the entire company can then contribute to the new idea generation process through MindMeister. Every idea can be considered as a potential project, and team members will add their own ideas, generating a number of potential variants of this initial idea. Once ideas have reached a semi-mature point, the team may then start adding “Pros and Cons” to each idea, as well as conduct a SWOT analysis. By adding the collective input and envisioning multiple versions of the same core idea, participants have self-selected the most promising solutions. Through MindMeister’s history view, top-level management is able to see the entire creation process and begin defining feasibility requirements. Together with the innovation management team, preliminary project management plans may then be constructed. It is during this critical phase where an enterprise project management (EPM) solution such as Onepoint Project can bring ideas to life. The preliminary project plan can easily be imported from MindMeister into Onepoint Project and then enhanced with accurate duration and effort data. By using Onepoint’s project management solution, project managers can generate an accurate estimate of project length and cost, as well as generating detailed cost and human resource breakout lists. Top management will have the ability to gain a complete overview of the project through various project size and scope estimates, thus empowering their “Go/No Go” decision. When used together, the MindMeister/Onepoint Project solution can provide for a collaborative innovation management data collection point, right on through to final production. With an Innovation Pipeline based on MindMeister and Onepoint Project in place, your company can be ready to strike when the iron is hot, and take full advantage of your next “Big Thing”. To learn more about Onepoint Project, and what they can do for you please visit them at onepoint-project.com

Who Is A Political Scientist Essay - 1291 Words

What is to think like a political scientist? As far as my previous understanding of political science before taking this course was the basic understanding of how, why, where and when politicians started and who forms the politics. Boy, was I wrong? As a matter of fact, after taking this course I have a better of understanding of what the term of thinking like a political scientist. Let’s look into the term. First political scientist study politics in many forms such as addressing the matters of the consequences at the city, state, national, or at the international level. Second, In our text it talked about a political scientist Harold D. Lasswell whom defined political scientist as â€Å"Who gets what, when and how†() †¢ The who is a member of the polity-individuals, groups, corporations, unions, and politicians †¢ The what refers to government programs, societal resources, access to rights and privileges or something as banal as tax breaks. †¢ The when of politics, for often the timing of a thing can be as important as the thing itself. †¢ The how is very important. Political scientist is keenly interested in the process, institutional arrangements and practices through which someone gets something in a polity. In addition, my understanding of politics has complete been altered by taking this course. I am aware that politics is not just in our political system but also around us. It s in our economic, social, environmental, society, community, andShow MoreRelatedPolitical And Political Theories Of Political Science858 Words   |  4 Pagesplay a major role in every country and those who hold office have had some prior experience in politics before achieving the seat they now hold. Many of these politicians have backgrounds in Political Science that gave them the knowledge to pursue politics. Political Scientists study the origin, development, and operation of political systems. They research ideas that will help them analyze government policies, trends and other political issues. Political Science is a highly competitive field thatRead MoreA Career as a Political Scientist Essay1635 Words   |  7 Pagescareer that I decided to do my research on is a Political Scientist. I chose this ca reer because it’s something I would want to do for the rest of my life. Politics has a great role in American society. As a political scientist you make the people’s voices heard and help up hold the foundations of democracy; whether that is as an elected official, or as an analyst helping senators make key decisions on a bill about to pass in their state, Political scientists make a difference. History The beginningRead MoreEssay on Political Science864 Words   |  4 Pagesvalidity of Political Science being an actual science. Furthermore, there are opposing viewpoints between political science scholars as to the discipline being a social science or a synthesis of natural and social science. One such academic; Charles Merriam asserts that political science has the characteristics of both sciences, because it adapt the study of human behavior to provide an analysis of political institutions. Political scientists in theory espouse the notion that political science borrowsRead MoreThis study will explore the shape and scope of the Manhattan Project scientists’ political movement700 Words   |  3 Pageswill explore the shape and scope of the Manhattan Project scientists’ political movement between 1942 and 1945. It will examine the messages they brought into the political realm and investigate how they approached political questions. It will further examine why the scientists were unable to influence wartime policy regarding the use of nuclear weaponry. In fear that Nazi Germany was developing an atomic bomb, on December 6 1941, scientists, engineers and the army raced to build the first man-madeRead MoreMy Job As A Plastic Surgeon1723 Words   |  7 Pagesshe walked out of my office with the $3,000 she would have paid and a lamenting realization that she had almost made an unretrievable mistake. Throughout this project, I have come to the realization that scenarios like these are common; though political science is certainly interesting, it just simply doesn’t encompass the sheer depth, dimension, and hence beautiful intricacy that plastic surgery boasts in dealing with patients and stressful, unique situations that can come with procedures. AsRead MoreComparative Politics Essay1392 Words   |  6 Pagesâ€Å"Those who only know one country know no country.† – Seymour Martin Lipset. The scholar Guy Swanson once said, â€Å"Thinking without comparison is unthinkable. And, in the absence of comparison, so is all scientific thought and scientific research.† (cited in Ragin, 1992). As such, comparison is necessary for the development of political science. The ‘art of comparing’ can be seen as what experimentation is to most sciences – the principal and most effective way to test theory. (Peters, 1998) This essayRead MoreThe Scientific Revolution and Its Impact1291 Words   |  5 PagesScientific Revolution, scientists and natural philosophers created a new scientific world by questioning popular ideas and constructing original models. During the 1500s and 1600s, the concept of individualism, the principle of being independent and self-reliant, began to be applied to one’s life. People began to have individual thoughts and started to disagree with commonly believed ideas promoted by the Church. As this way of thinking expanded t hroughout Europe, scientists looked to others forRead MorePolitical Science Is An Article Written By Hans Noel908 Words   |  4 PagesPolitical science is known to be one of the most ignored sciences there are. Over the years, there has not been a demand for everyone to pay attention to politics because people always have their own opinion anyways. Ten Things Political Scientists Know that You Don’t was an article written by Hans Noel. His main objective to writing this was to inform readers of the reasons why politics is something that is important to understand. Many journalists and bloggers became more aware of politics andRead MoreThe Politics Of Science Review946 Words   |  4 Pagescost and consideration when it comes to the political understandings of science, technology and governmental power. However, the political aspects tend to conflict with the very nature of how a researcher/scientist should control the experiments. Therefore, leading to a dictation and dema nd for specific knowledge only to be persuaded by politics later due to the funding. It always becomes a power struggle of who has authority of the experiment. Scientists are constantly having to make arguments forRead MoreThe Climatic Changes And Global Warming Essay1650 Words   |  7 PagesThe climatic changes have been a controversial issue over scientists, politicians, and people in general. Indeed, many aspects in which climatic changes and global warming step in are being sources of controversies and disagreements. In this opportunity, the discussion regarding climatic changes divides it into two different aspects, the first one involves how scientists think about the principal cause of climatic changes while analyzing the question â€Å"Are humans responsible for climatic changes?

Essay on Breastfeed No Matter Where You Are - 1254 Words

Breastfeeding is such a natural process. It is one of the best gifts a mother can give her child. Breastfeeding is such a great gift that is just keeps on giving all throughout a child’s life. Breast milk is a good source of protein and high in calories. The breast milk boosts the immune system, allows the child to grow big and strong, and even makes them smarter. Despite all of these positive aspects of breastfeeding, when people see a mother in public breastfeeding her child, they become a little disgusted. Breastfeeding in public is legal in the United States of America. Although, some people would rather it not be. People have left restaurants, told the mother to relocate to the restroom, and even suggested the mother to stay home†¦show more content†¦It is unsanitary and should never be a location to eat. Breastfeeding has been around for centuries and is legal, so why stop it now? Breastfeeding in public is a civil right and should be treated like one. There is a law in forty-five states that protects mothers and allows them to breastfeed in any location they are allowed to be in (Breastfeeding Laws). However, these laws do not protect them from discrimination from the public. Women are being denied entry into places because of being â€Å"indecent† while breastfeeding in public. There have been reports of women holding â€Å"nurse-ins† to promote their laws for breastfeeding in public (Grooms). Mothers who are breastfeeding that are being harassed by companies of a public place and are told to â€Å"cover up† or relocate are allowed to sue according to other laws (Solomon). Any mother does not want to have to sue anyone for the right to bond with her child while breastfeeding. Breastfeeding allows for mothers and their babies to bond. Whether a mother and her child are bonding in the privacy of their own home, or in public, it should be allowed no matter where they go. Breastfeeding brings happiness to both the mother and her child. Why should a mother have to lose the opportunity of bonding with her child in a public place just because someone gets offended? Breastfeeding is a natural part of the human body and a natural process in assisting a child to live and growShow MoreRelatedBreastfeeding in Public884 Words   |  4 Pagespossibly be wrong about a mother nourishing her child? Absolutely nothing. Many people view a womans breasts as sexual items. The main purpose of breasts Is to breastfeed a child after birth. I came across The Milk Truck while back. The Milk Truck is there â€Å"to create a mobile breastfeeding unit that allows mothers to feed their babies in places where they have been discouraged - restaurants, shopping malls, public spaces, etc. Babies should be able to eat anywhere, and everywhere. I am absolutely forRead MorePersuasive Essay On Breastfeeding1297 Words   |  6 Pageshas become harder for women to breastfeed although history has shown it that is something that has been practiced for a long time. On one hand, women want to be allowed to breastfeed whenever the child is hungry no matter the place; whereas, the public is not very accepting of this public display of care and affection between mother and infant. The medical community has indicated that it is important to breastfeed while the public wants the women not to do it where they can see it. They argue thatRead MoreArgumentative Essay1310 Words   |  6 PagesArgumentative Essay | | | Islas, R. Argumentative essay Among the many decision a woman faces when she is pregnant, is whether or not she will breastfeed her child. In our society and in this day and age, this has become a matter of choice as opposed to long ago where formula was nonexistent and the only means of nurturing your baby was to breastfeed. Many women are oblivious to the health risks their baby may endure having not being breastfed. Research and studies show that babies who are breastfedRead MoreBreastfeeding The Perfect Infant Food Essay1672 Words   |  7 PagesWhen you were a baby how were you fed? Mothers breastfeeding their children is timeless. Well, everyone is entitled to their own opinion most of the time when it comes to breasts, but when it’s breastfeeding everyone in society shuts the door. Breastfeeding is an action done by a mother who is feeding their baby with milk of her own. Breastfeeding is look down upon because of American Culture, it has gone from the main source of food for infants to an unco mfortable, less used practice and basicallyRead MoreBreastfeeding : A Declining Choice1528 Words   |  7 Pagestechniques, what life will be like after baby etc. A class strictly offered for breastfeeding throughout the third trimester would be helpful. Parents can search the internet for hours and find hundreds of articles on why to breastfeed, how to breastfeed and how long to breastfeed for but the support of mothers who have done it and could provide real life experience and suggestions. It would certainly help increase the number of mothers who start breastfeeding and stick with it. Teaching parents theRead MoreFeeding For The Pregnant Mom With A Toddler982 Words   |  4 Pagesfor the pregnant mom with a toddler or expectant mom of twins! You’re a pregnant mother with a nursing toddler? Congrats, you stuck with it this long! Many mothers who start breastfeeding do not continue to breastfeed, and you defeated the odds! Now, you are pregnant, and you don’t want to stop feeding, right? Do you have to? No! This guide will give you 5 tips to help you understand how to tandem feed your newborn, toddler, or twins because after all, â€Å"breast is best†! Read MoreBreastfeeding : A Controversial Issue1279 Words   |  6 Pagesabout the fact that breastfeeding is just not for them. However, an even bigger issue that has been on the front lines regarding those who have made the decision to breastfeed; whether a mother should be free to nurse their children wherever they choose or be forced to nurse their children in private. Many seem to have an opinion on the matter, which makes this a hot button topic for many. Interestingly enough, this surprises me, considering that breastfeeding is not a new concept, but has been aroundRead MoreEssay on Compare and Contrast Breast Feeding vs Bottle Feeding964 Words   |  4 Pagespregnancy; however, the decision on whether to breastfeed or formula feed an infant seems to be one of the more crucial decisions. Moms new to nursing a baby need all the information that they can get in order to help choose which method of feeding is more suitable, because every mother wants what is best for their child. Unlike formula feeding, the benefits of breastfeeding are substantial for both mother and baby. Moreover, choosing to breastfeed will lead to brighter, happier, and healthier livesRead More Breastfeeding vs. Bottle Feeding Essay1410 Words   |  6 Pagesbreastfeeding are subjects that can relate greatly to each other. New mothers are in a need of information regarding breastfeeding. Mothers receive the information and instructions on how to breastfeed at the hospital where they bear their children. That information is essential in the decision making process of whether to breastfeed or not. Still the clear choice for mothers everywhere is breastfeeding for several important life affecting reasons. Breast milk is highly nutritional, protects from various diseasesRead MoreBeing A Lifeguard For A Local Public Pool1515 Words   |  7 Pagesdidn’t believe it was right for him to address her about it because he was a man, so he requested that I approach the nursing mother instead. I challenged him and asked, â€Å"Where else is she supposed to nurse her kid?† and he replied, â€Å"I don’t know, maybe in the bathroom or something. I don’t want my kids exposed to that in public, you know, that’s all I’m saying,† and walked away. The act of breastfeeding has never made me feel uncomfortable; I have always viewed it as a natural activity necessary

Honesty Is The Best Policy Free Essays

It is clear that the area of nanomedical applications and nanoparticulate pharmaceutical delivery advances will elaborate tremendously in the near future. Nanogel-drug formulations will be farther assessed in application to other drug consignment paths, such as oral, aerosolic or transdermal administration. A undertaking submission for nanogel-encapsulated NTP is aerosolic pulmonary drug consignment. We will write a custom essay sample on Honesty Is The Best Policy or any similar topic only for you Order Now In this mode of management, the fastest and most direct pharmaceutical delivery can be achieved, particularly for the treatment of lung cancerous disease and pulmonary diseases such as influenza, which are expanding worldwide. `Aerosolic drug-loaded nanogel particles can be easily administered deep into the lungs at first signals of infection. This timely remedy will save the airway epithelium from rapid degradation and development of critical secondary infections. Specific aimed at nanogels will be evolved as shortly as novel receptors and ligands are found out in the disease/virus-affected tissues and body parts. On the other hand, powerful metal-chelating properties of nanogels can provide added modalities in post-synthetic modifications of the carriers for diagnostic and therapeutic reason. Subsequent study will reveal the genuine potential of nanogels and nanogel formulations with nucleoside analogs in accomplishing more convoluted aims associated with methodical preclinical studies. Name of the Research Groups Contact Details Area of Research Dr Todd R. Hoare Associate Professor Department of Chemical Engineering McMaster University Department of Chemical Engineering 1280 Main Street West, Hamilton, ON, L8S 4L7, CanadaOffice: JHE A409 email: hoaretr@mcmaster.ca Investigating nanogels which change their dimensions, their affinity with other chemicals in their environment, or their optical properties upon controlled changes to the gel environment Siegwart Research group, The University of Texas General Address 5323 Harry Hines Blvd. Dallas, TX 75390-8807 Office Phone: 214-645-6354 daniel.siegwart@utsouthwestern.edu Siegwart Lab Prepartion of cationic nanogel for nucleic acid delivery. The O’Hern Group,Yale School Of Engineering and Applied Science Department of Mechanical Engineering | Yale University | P. O. Box 208286 | New Haven, CT 06520-8286 Self-assembly of protein nanogels, and the structural and mechanical properties of cells and tissues. Name of the Research Groups Contact Details Area of Research Marina Resmini’s research group Queen Mary University Of London Queen Mary University Of London Mile End Road London E14NS TEL:+ 44(0) 2078825555 Polymeric Nanogels . New Junior Research Group Freie University Freie Università ¤t Berlin Kaiserswerther Str. 16-18 14195 Berlin Germany University Telephone Exchange: + 49 / 30 / 838-1 Investigates Nanogels for Cancer Therapy Georgia institute of technology group Atlanta Georgia Institute of Technology North Ave. Atlanta, Georgia 30332 Development of drug delivery vehicles for macromolecular therapeutics How to cite Honesty Is The Best Policy, Papers

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T-Rex and Roxy Music Essay As the hippie movement almost completely disappeared from the realm of popular culture, the next noticeable subculture in both music and fashion terms was that of glam-rock, with its main advocators being David Bowie and to a lesser extent T-Rex and Roxy Music. The glam rock subculture had a notable effect on gender issues at a time when gender was generally separated within music and indeed society itself. The wearing of normally feminine clothes and make-up by men shocked, outraged and confused many of the particularly conservative British public, particularly when Bowie appeared on the TV show Top of The Pops in his Ziggy Stardust persona dressed in what would be considered feminine attire. We will write a custom essay on T-Rex and Roxy Music specifically for you for only $16.38 $13.9/page Order now In the Teddy boy subculture, women had a particular role to play and had their separate uniform and separate role to fill within the everyday workings of that subculture. In society in general women were virtually separated from men and although womens rights and liberation had come a long way since the War, a situation still existed where a much greater number of women were confined to a role of maintaining the home and raising the family. The emergence of Bowie and other glam-rock acts had an immense impact on the normally static gender roles in both society and indeed within music itself. Bowies immense popularity in the early seventies under his Ziggy Stardust persona rose to the point where he achieved a legion of fans mimicking his distinct visual style. As the music became popular, so did the visual style which created a new sexually ambiguous image for those youngsters willing and brave enough to challenge the notoriously pedestrian stereotypes conventionally available to working class men and women.(3) The blurring of gender lines that Bowie and other glam-rock stars achieved did indeed cause outrage among the general public and sections of the media, which can be attributed to the fact that it was rare to see women and men as not having separate roles to play in both society and music itself. For Bowie to appear on Top of the Pops wearing lipstick seemed to rebel against the basic hegemonic values of a rather conservative Britain and the consequent popularity of this style can be seen as an instance where music has influenced fashion and created a subculture rather been a result of society itself. The late seventies gave rise to perhaps the most infamous of all subcultures in what became termed as the Punk era. The punk movement was essentially a very working class youth based movement with bands such as Stiff Little Fingers, The Clash and perhaps the most famous of all the punk bands, The Sex Pistols. Punk music generally rebelled against everything hegemonic value it could find, in both the music world and society itself. Towards thbe late seventies, progressive rock was the basis for mainstream music and the music itself was generally very complicated, consisted of long guitar solos and innovative instruments, was dominated by middle class musicians and was very concerned with being progressive. Punk, on the other hand, mostly consisted of working class bands with the music usually being described as primitive. As a more minimalist genre, punk rock eschewed the growing use of electronic instruments associated with progressive rock (4) and tended to stick to the formula of one drum and guitars. This basic line-up of punk bands was a sound best suited to expressing anger and frustration (5) and the sound of anger and frustration was clearly a message that punk seemed to express. The Sex Pistols were perhaps punks most popular band and tended to cause controversy from the very beginning of their careers. The title of their album Never Mind the Bollocks caused widespread anger amongst the conservative public, as did the very name of the band itself to the extent that they were banned from playing on Top Of the Pops. .ue109b4e0426f6f0e46372df6394a1083 , .ue109b4e0426f6f0e46372df6394a1083 .postImageUrl , .ue109b4e0426f6f0e46372df6394a1083 .centered-text-area { min-height: 80px; position: relative; } .ue109b4e0426f6f0e46372df6394a1083 , .ue109b4e0426f6f0e46372df6394a1083:hover , .ue109b4e0426f6f0e46372df6394a1083:visited , .ue109b4e0426f6f0e46372df6394a1083:active { border:0!important; } .ue109b4e0426f6f0e46372df6394a1083 .clearfix:after { content: ""; display: table; clear: both; } .ue109b4e0426f6f0e46372df6394a1083 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue109b4e0426f6f0e46372df6394a1083:active , .ue109b4e0426f6f0e46372df6394a1083:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue109b4e0426f6f0e46372df6394a1083 .centered-text-area { width: 100%; position: relative ; } .ue109b4e0426f6f0e46372df6394a1083 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue109b4e0426f6f0e46372df6394a1083 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue109b4e0426f6f0e46372df6394a1083 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue109b4e0426f6f0e46372df6394a1083:hover .ctaButton { background-color: #34495E!important; } .ue109b4e0426f6f0e46372df6394a1083 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue109b4e0426f6f0e46372df6394a1083 .ue109b4e0426f6f0e46372df6394a1083-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue109b4e0426f6f0e46372df6394a1083:after { content: ""; display: block; clear: both; } READ: The Power of One- Music and Boxing EssayYet while their named caused controversy, the content of their album caused even greater debate and anger amongst the general public, in particular the song entitled God Save The Queen. The song starts with the lyrics God save the Queen, our fascist regime and continues to protest against the monarchy throughout. To condemn the monarchy in such a manner caused outrage among the general public, who would generally hold the Queen and monarchy in high regard. Respect for the monarchy was a rather dominant value in the majority of society, hence why this song in particular caused so much controversy. The Sex Pistols were certainly not the only band who questions the hegemonic ideals of their society as the entire punk movement was founded on an act of rebellion against the society they live in. Stiff Little Fingers were a band that came from Northern Ireland, at a time when the troubles in the province were at its peak. The song Alternative Ulster spoke out against the situations and problems that existed in the province between the two sides and called for an alternative to be built. Other songs spoke out against the different paramilitary organisations and divisions within the society while the album Inflammable Material is credited as the first completely independently recorded and produced album to achieve such success. The band clearly spoke out against the hegemonic values of its particular society while the fact that they were independently produced gave them credit amongst the punk subculture that tended to rebel against the music industry in general. The distinguishing feature of this particular punk band is that while other punk bands tended sing about anarchy, Stiff Little Fingers spoke out against the anarchy and violence that existed in their environment. However, while such subcultures as punk may have rebelled against the existing hegemonic values in society, various tensions exist in regards to what is known as bottom up or top down tensions within forms of music. These tensions refer to where exactly the music comes from, namely whether its manufactured or whether its real. Generally when we consider real music we consider it to come from a personal and artistic level, unaffected by commercial interests, which will generally spread upwards through society and become mass culture. This process is referred to as bottom up. However since music is essentially published in a capitalist system, there will be inevitable attempts to produce music that will essentially appeal to the masses and then place it on the market. This is referred to as a top down approach. The tension between the two is inevitable, and can be seen when looking at the particular forms of music that subcultures adhere to. In an era where consumption of music is on a mass scale, there will inevitably be market forces trying to gain money by producing music that will appeal to the masses and the subcultures within society. For every subculture that is produced, a new area of the market is open that can be exploited by the many record companies. It is inevitable that as long as subcultures continue to exist and become fashionable, then there will be a new audience to which the market forces can appeal to. Subcultures often exist as a form of expression against the hegemonic values of the particular society yet this can often lead to a contradictory mixture of the authentic and the manufactured: it is an area of self-expression for the young and a grazing ground for the commercial providers (6). This tension can be seen in the new alternative or indie scene that has become popular in mass culture. While most of the indie bands were to some extent described as underground around five years ago, the popularity of bands such as Coldplay and Keane have provided this genre with a huge increase in popularity. This increase in popularity is obvious in the latest fashion trends and indeed the music business who both profess the brand of being alternative. .u40f350a23a464f4277484bd818c43556 , .u40f350a23a464f4277484bd818c43556 .postImageUrl , .u40f350a23a464f4277484bd818c43556 .centered-text-area { min-height: 80px; position: relative; } .u40f350a23a464f4277484bd818c43556 , .u40f350a23a464f4277484bd818c43556:hover , .u40f350a23a464f4277484bd818c43556:visited , .u40f350a23a464f4277484bd818c43556:active { border:0!important; } .u40f350a23a464f4277484bd818c43556 .clearfix:after { content: ""; display: table; clear: both; } .u40f350a23a464f4277484bd818c43556 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u40f350a23a464f4277484bd818c43556:active , .u40f350a23a464f4277484bd818c43556:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u40f350a23a464f4277484bd818c43556 .centered-text-area { width: 100%; position: relative ; } .u40f350a23a464f4277484bd818c43556 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u40f350a23a464f4277484bd818c43556 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u40f350a23a464f4277484bd818c43556 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u40f350a23a464f4277484bd818c43556:hover .ctaButton { background-color: #34495E!important; } .u40f350a23a464f4277484bd818c43556 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u40f350a23a464f4277484bd818c43556 .u40f350a23a464f4277484bd818c43556-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u40f350a23a464f4277484bd818c43556:after { content: ""; display: block; clear: both; } READ: Music Traditions Around the World Chapter EssayThe situation of the mainstream audience purporting the idea of being alternative is an obvious case of a paradoxical situation that exists when a subculture resists the mainstream but then becomes the mainstream itself. The same paradoxical situation can be seen with the mainstream popularity of hip-hop and rap music, which started off as essentially a form of expression amongst black youths in urban areas and voiced the ideals of keeping it real. Yet as the popularity of this form of music soared due to rappers such as Eminem, it has become popularised and marketed to a vast extent. The tensions that exist within the hegemony and subculture are plentiful. As long as grievances or the need to feel individual exists in any society, then subcultures will unavoidably appear as a form of expression in which people can air their grievances or seek individuality. The style in which these subcultures are distinguished will inevitably involve a certain type of music that will tend to express their refusal to accept the hegemonic values of the society in which they exist. And while the phenomena of subcultures continue to exist, tensions will also exist amongst with the hegemony in that society, with music providing an arena for these tensions to be displayed.